Communication with sensitive stakeholders.
National authorities, employer associations, NGOs, federations, local authorities. Same process discipline — because anyone speaking to citizens, the press, decision-makers and international partners follows the same rules: transparency, audit trail, verifiable facts. No spin, no puff pieces.
Four capabilities, used together.
Serious institutional communication isn't one function — it's a mix of media relations, policy understanding, writing craft and process discipline. We have all four in-house. It works for authorities, associations and NGOs alike.
Media relations
Direct relationships with journalists in business, politics, lifestyle. Press kits written to be used — not copy-pasted. Spokesperson training for leadership.
- Press kits
- Pitching
- Media training
- Embargo handling
Public affairs
Position papers, advocacy, legislative monitoring. We build narrative that works with decision-makers without compromising the public-facing one.
- Position papers
- Stakeholder mapping
- Legislative monitoring
- Briefings
Crisis communications
A crisis plan written before the crisis. Response team, holding statements, incident log. When it hits, we work 24/7 until things stabilise.
- Crisis plan
- Holding statements
- 24/7 on-call
- Post-mortem
Institutional communications
Annual reports, citizen / member communications, stakeholder events, compliant visual identity. Materials that show the organisation knows what it's doing — because they say it with evidence.
- Annual reports
- Institutional identity
- Events
- EU compliance
Who we’ve worked with.
Two representative partnerships.
ANF — Romanian National Phytosanitary Authority · 2024–present From 5K reach/month to +450K, in full transparency.
12 months transforming ANF's institutional communication: new visual identity, modernised digital platform, daily content, and an editorial calendar planned 30 days ahead. Real numbers, public client, no NDA.
Eforie Employers’ Organisation · 2018–2021 From zero digital presence to a voice for the area’s hoteliers.
The employers' organisation of the hoteliers from Eforie Sud and Eforie Nord. Partnership 2018–2021: we built the organisation's digital presence from scratch — content strategy, editorial calendar, media communications, member-facing materials. Structured voice for a tourism sector with sharp seasonality.
Four rules for clients with sensitive stakeholders.
Reputation is built on facts, not on spin.
Spin holds for six months — after that the backlash is bigger than the original problem. We only work with organisations that have, or can have, facts to communicate. The rest is someone else's job.
Procedures and full audit trail.
For authorities: public procurement, GDPR, EU compliance. For associations: rigorous documentation, signed approvals, version logs. When an audit or the press shows up, the organisation has everything it needs.
Crisis plan before the crisis.
In the first month of partnership we write a crisis plan, whether it seems necessary or not. When a crisis comes — and it does — the difference between a 4-hour response and a 4-day one is usually 6 to 7 figures of cost.
The brand outlasts the mandate.
Institutional identity must work regardless of who's in charge — a minister, an association chairperson. We build depersonalised systems. Today's campaign still works five years from now.
“We work with agencies that understand how an authority operates — not just how a campaign works. The difference at delivery is night and day.”
Things to discuss off the record?
A confidential conversation. Whether it's proactive (launch, advocacy, public campaign) or reactive (potential crisis, tender), we listen without billing.
We also do this.
Hospitality
Boutique hotels, resorts, premium restaurants. Direct bookings over OTAs, off-peak occupancy.
See sector →Real Estate
Residential developers, commercial, mixed-use. From pre-sale to the last apartment sold.
See sector →Music & Live Events
Concerts, tours, music launches. Photo, video, tour SSM, audio identity. 13+ years, 100+ artists.
See sector →International clients
Same production discipline, across borders. US sports academies, European restaurants.
See sector →