About us
Since 2007 — Târgu Mureș, then Bucharest from 2017. With the same small team.
We build image for brands that want to be chosen, not just found. Deliberate specialisation: hospitality, real estate, PR, public sector. Lifestyle as the 5th string.
19years of practice
~500brands worked with
14years with our oldest client
12active clients at once, max
How we got here
Started as a photo studio. Grew into an agency.
Adi Coco, founder. A photographer by trade, from Târgu Mureș — corporate, architecture, hospitality, premium retail. Eight years in journalism, then three years as a photographer in the United States (2004–2007, one of them at Photography Elite Studio, New York). Back in Romania, he opened the photo studio in 2007, in Târgu Mureș. In 2012 — the first monthly communications retainer (Schwabenhof, still active in 2026). In 2017, the agency moved to Bucharest — same team, different postcode.
That’s where the agency’s editorial approach comes from: briefs treated like interviews, articles built around an angle, content that answers real audience questions — not the slogan list from the sales deck.
The team grew organically: two photographers, one videographer, two PR strategists, two editors. Plus a network of collaborators (composer for music, illustrator for print). The recipe: people who’ve been working together for 5+ years.
Deliberate cap: maximum 12 active clients at once. More than that means autopilot. The arithmetic is simple — how many real attention hours can you offer monthly without sliding into "copy-paste".
Non-negotiable principles
Things we don’t change.
i.
Honesty over optimism.
We say if a project isn’t right for us or if the budget doesn’t cover the objectives. Better to lose a brief than to deliver under a question mark.
ii.
Original content. Always.
Zero stock. Everything we deliver is shot or filmed by us, for you. An unlimited right of use, granted in writing — you won’t see your image in a competitor’s ad.
iii.
Recurrence matters.
We work for long-term relationships. Our oldest clients are from 2012, 2014, 2016. The difference between an agency and a strategic partner shows up in year three.
iv.
We speak like adults.
No jargon, no magic promises, no "pretty dashboards with vanity metrics". Direct conversations, fast decisions, honest reporting.
Who runs production
The person behind every brief.
Adi Coco
Founder of Digital Image · photographer
A photographer by trade, trained in the press: eight years of journalism, then three years as a photographer in the United States (2004–2007), one of them at Photography Elite Studio in New York.
The photo studio opened in Târgu Mureș in 2007 grew into the agency, which has worked from Bucharest since 2017 with the same team. Every photo and video production is overseen by Adi directly: hotels and restaurants, architecture, premium retail, concerts.
Specialisation courses and masterclasses in New York, Miami, London and Sofia, each opening new perspectives on light, people and emotion.
A member of FEP — the Federation of European Professional Photographers — since 2025, and an EU-certified drone pilot in the A1/A3 and A2 categories, which adds an aerial dimension to architecture, real estate and event photography.
The first monthly retainer client, Schwabenhof, came in 2012 and is still active in 2026.
Editorial standard
The agency's founder edits RomâniaFrumoasă, a cultural platform published in Romanian, Hungarian and English. Every piece goes through primary-source research, fact-checking and an editorial audit before it is published. The same discipline goes into what we produce for clients — which is why we use no stock, and why we publish no figure without its methodology.
- 80,000+cross-platform followers
- 71,000on Facebook
- 3languages of publication
Elsewhere
Let’s meet.
30 minutes on Zoom, no obligations. We see if we’re a fit for your project.