National authorities, employer associations, NGOs, federations, local authorities. Same process discipline — because anyone speaking to citizens, the press, decision-makers and international partners follows the same rules: transparency, audit trail, verifiable facts. No spin, no puff pieces.
Editorial standard
The agency's founder edits RomâniaFrumoasă, a cultural platform published in Romanian, Hungarian and English. Every piece goes through primary-source research, fact-checking and an editorial audit before it is published. The same discipline goes into what we produce for clients — which is why we use no stock, and why we publish no figure without its methodology.
See the platformSerious institutional communication isn't one function — it's a mix of media relations, policy understanding, writing craft and process discipline. We have all four in-house. It works for authorities, associations and NGOs alike.
Direct relationships with journalists in business, politics, lifestyle. Press kits written to be used — not copy-pasted. Spokesperson training for leadership.
Position papers, advocacy, legislative monitoring. We build narrative that works with decision-makers without compromising the public-facing one.
A crisis plan written before the crisis. Response team, holding statements, incident log. When it hits, we work 24/7 until things stabilise.
Annual reports, citizen / member communications, stakeholder events, compliant visual identity. Materials that show the organisation knows what it's doing — because they say it with evidence.
ANF — Romanian National Phytosanitary Authority · 2024–present 12 months transforming ANF's institutional communication: new visual identity, modernised digital platform, daily content, and an editorial calendar planned 30 days ahead. Real numbers, public client, no NDA.
Eforie Employers’ Organisation · 2018–2021 The employers' organisation of the hoteliers from Eforie Sud and Eforie Nord. Partnership 2018–2021: we built the organisation's digital presence from scratch — content strategy, editorial calendar, media communications, member-facing materials. Structured voice for a tourism sector with sharp seasonality.
Spin holds for six months — after that the backlash is bigger than the original problem. We only work with organisations that have, or can have, facts to communicate. The rest is someone else's job.
For authorities: public procurement, GDPR, EU compliance. For associations: rigorous documentation, signed approvals, version logs. When an audit or the press shows up, the organisation has everything it needs.
In the first month of partnership we write a crisis plan, whether it seems necessary or not. When a crisis comes — and it does — the difference between a 4-hour response and a 4-day one is usually 6 to 7 figures of cost.
Institutional identity must work regardless of who's in charge — a minister, an association chairperson. We build depersonalised systems. Today's campaign still works five years from now.
“We work with agencies that understand how an authority operates — not just how a campaign works. The difference at delivery is night and day.”
A confidential conversation. Whether it's proactive (launch, advocacy, public campaign) or reactive (potential crisis, tender), we listen without billing.
Boutique hotels, resorts, premium restaurants. Direct bookings over OTAs, off-peak occupancy.
See sector →Residential developers, commercial, mixed-use. From pre-sale to the last apartment sold.
See sector →Concerts, tours, music launches. Photo, video, tour SSM, audio identity. 13+ years, 100+ artists.
See sector →Same production discipline, across borders. US sports academies, European restaurants.
See sector →