Full hotels. Summer, winter, weekday.
We work with boutique hotels, resorts, premium restaurants and hospitality groups — direct bookings over OTAs, off-peak occupancy, growing ADR. In-house photo & video production, monthly content, performance ads.
Production and distribution, month after month.
We’ve learned that good hospitality demands consistency, not a campaign. In-house, we have everything we need to deliver 4 visual pieces and 8 content pieces per month — without changing tone from one month to the next.
Photo & video in-house
Our own team comes to you with the kit. Quarterly sessions: room, restaurant, spa, exterior, lifestyle. Your asset bank grows month after month.
- Product photo
- Reels & vertical
- Documentary
- Drone
- Guest photography
Direct booking over OTAs
We cut Booking.com dependency through Google Hotel Ads + meta-search + email retention. Target: under 35% OTA commission within 12 months.
- Google Hotel Ads
- Meta-search
- Email retention
- Loyalty
Editorial & storytelling
Content that doesn’t feel like an ad. Travel articles, local guides, interviews with chefs, stories with staff. Distributed on blog, newsletter, Instagram, LinkedIn.
- Editorial blog
- Monthly newsletter
- Instagram strategy
- SEO content
Performance ads
Meta + Google Ads optimised for bookings, not impressions. Targeting by source markets, seasonality, revenue segments (corporate vs leisure).
- Meta Ads
- Google Ads
- Retargeting
- UTM & attribution
Who we’ve worked with.
Three projects that speak for us.
Our first social media client. Before the manual existed.
2010, Târgu Mureș. A generational handover in the family running Darina Hotels — the children had taken over with an avant-garde agenda. The same year, our first social media marketing client — at a time when the concept was barely emerging in Romania. No manuals, no best practices: daily-maintained Facebook page, monthly photo shoots, behind-the-scenes (and later, drone footage). Eight years of partnership: the chain grew from 7 to 16 locations through the 2009–2010 crisis.
An editorial calendar for a 5-star hotel.
Six years at one of the agency's longest-running partnerships. Scope: photo production + editorial content on Facebook and Instagram, predominantly organic. Ads only punctually, for deadline events. Four content pillars, seasonal calendar, 4-5 posts per week — the discipline that built a brand recognised locally and across Transylvania.
From OTA-dependence to 273% direct bookings.
Four months of concentrated work: new visual identity, monthly content, site rebuild for direct booking, social expansion. A Romanian all-inclusive resort that went from OTA dependence to +273% direct bookings in a single season, with a sustainable projection for the following year.
Four rules we don’t break.
The photo sells the room. Not the copy.
In hospitality, the decision is made in 8 seconds — on the image. We invest disproportionately in visual production, because the rest (description, reviews, price) gets read only after you’ve fallen in love with the picture.
Direct booking isn’t magic.
OTAs are convenient. Cutting dependency requires infrastructure: rate parity, Google Hotel Ads, email retention, loyalty. We work on all of them, in parallel.
Seasonality is predictable.
We plan campaigns 12 months ahead. Winter ads start in August. Christmas content is made in October. Anti-improvisation.
Reviews > ads.
No Meta budget compensates for 3.8 stars on Google. We have a process for review management, post-stay surveys and an NPS dashboard. Boring, but it works.
“In hospitality, good partnerships are measured in years, not in campaigns. And the difference between an agency and a strategic partner only shows in the second tough season.”
A full hotel and a profitable one. Possible.
30 minutes on Zoom. An honest conversation: what works for you, what doesn’t, what we’d do in the first 90 days.
We also do this.
Real Estate
Residential developers, commercial, mixed-use. From pre-sale to the last apartment sold.
See sector →Public Sector & PR
Authorities, associations, NGOs. Institutional comms, media relations, public affairs, crisis comms.
See sector →Music & Live Events
Concerts, tours, music launches. Photo, video, tour SSM, audio identity. 13+ years, 100+ artists.
See sector →International clients
Same production discipline, across borders. US sports academies, European restaurants.
See sector →