About us
Since 2007. From Bucharest. With the same small team.
We build image for brands that want to be chosen, not just found. Deliberate specialisation: hospitality, real estate, PR, public sector. Lifestyle as the 5th string.
19years of practice
~500brands worked with
14years with our oldest client
12active clients at once, max
How we got here
Started as a photo studio. Grew into an agency.
Adi Coco, founder. Photographer by trade — corporate, architecture, hospitality, premium retail. Eight years in journalism, then three years as a photographer in the United States (2004–2007, one of them at Photography Elite Studio, New York). Back in Romania, he opened the photo studio in 2007. In 2012 — the first monthly communications retainer (Schwabenhof, still active in 2026).
That’s where the agency’s editorial approach comes from: briefs treated like interviews, articles built around an angle, content that answers real audience questions — not the slogan list from the sales deck.
The team grew organically: two photographers, one videographer, two PR strategists, two editors. Plus a network of collaborators (composer for music, illustrator for print). The recipe: people who’ve been working together for 5+ years.
Deliberate cap: maximum 12 active clients at once. More than that means autopilot. The arithmetic is simple — how many real attention hours can you offer monthly without sliding into "copy-paste".
Non-negotiable principles
Things we don’t change.
i.
Honesty over optimism.
We say if a project isn’t right for us or if the budget doesn’t cover the objectives. Better to lose a brief than to deliver under a question mark.
ii.
Original content. Always.
Zero stock. Everything we deliver is shot or filmed by us, for you. Full rights assignment — you won’t see your image in a competitor’s ad.
iii.
Recurrence matters.
We work for long-term relationships. Our oldest clients are from 2012, 2014, 2016. The difference between an agency and a strategic partner shows up in year three.
iv.
We speak like adults.
No jargon, no magic promises, no "pretty dashboards with vanity metrics". Direct conversations, fast decisions, honest reporting.
Let’s meet.
30 minutes on Zoom, no obligations. We see if we’re a fit for your project.