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Case Study · Hospitality · Darina
Our first social media client. Before the manual existed: 8 years at Darina Hotels.
2010, Târgu Mureș. The agency's first SMM client, at a time when social media marketing wasn't a profession. Eight years of partnership, the chain expanded from 7 to 16 locations through the 2009–2010 crisis. The engagement numbers no longer exist — the business expansion is the empirical proof.
Read article →Case Studies
How we grew Dunărea Resort's direct bookings by 273% in 4 months
After a roughly €2 million transformation and a 4-month campaign, Dunărea Resort's direct bookings grew by 273%. How it happened — and what still doesn't work.
From the first drone shot to 47 apartments sold: storytelling for a residential developer.
Two years of construction-site documentary (photo/video + drone) and dedicated Meta campaigns. Result: 47 apartments sold direct, before the legal pre-sale model changed.
Copita: locations, menu, atmosphere — 12 months of photo production for a London brand.
A 12-month engagement, three London restaurants, and a simple brief: photo for Facebook and Instagram, focused on three directions. About what 'production only' means when done with discipline. And about what, honestly, we didn't do for them.
A public institution, before and after: anatomy of a communications overhaul.
From 'nothing moves' to a weekly editorial calendar and daily content output. Three parallel communication plans — institutional, farmer, consumer — in the context of Romania's OECD accession. Including two parallel forms of consumer skepticism, addressed directly.
Strategy
Editorial calendar for a 5-star hotel: what to post, when, to whom.
Four content pillars, with an honest ratio. A seasonal calendar. Realistic frequency. Based on six years at Grand Hotel Italia, Cluj (2014–2020): photo production + editorial content, predominantly organic, with punctual ads for events.
7 communication mistakes residential developers make in 2026.
Why pretty renders don't sell anymore, what replaced the printed brochure, and why TikTok could bring your first buyer. Seven concrete patterns we see at the developers we don't work with.
Why 'brand awareness' isn't the right KPI for a new restaurant.
Three metrics a new restaurant should actually watch — covers per service, CAC, 60-day return rate. And why engagement rate isn't one of them.
Studio Notes
Why we don't work with more than 12 clients at a time.
The arithmetic of an agency that chose not to grow past its cap. What you gain when you decline gracefully, what you lose when you say yes to the 13th. And why 12 — not 10, not 15.
Drones & golden hour: when it really matters, and when it’s just aesthetic.
The real 30-minute window, the planning you never see, when to avoid golden hour, and why ~60% of our commercial aerial frames are at sunrise or sunset.
Why we never use stock photography for our clients.
The case against content marketing's most common shortcut. Real cost vs perceived savings, when stock might be acceptable, and why no serious brand can be built from images ten others use.
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Our first social media client. Before the manual existed: 8 years at Darina Hotels.
2010, Târgu Mureș. The agency's first SMM client, at a time when social media marketing wasn't a profession. Eight years of partnership, the chain expanded from 7 to 16 locations through the 2009–2010 crisis. The engagement numbers no longer exist — the business expansion is the empirical proof.
How we grew Dunărea Resort's direct bookings by 273% in 4 months
After a roughly €2 million transformation and a 4-month campaign, Dunărea Resort's direct bookings grew by 273%. How it happened — and what still doesn't work.
From the first drone shot to 47 apartments sold: storytelling for a residential developer.
Two years of construction-site documentary (photo/video + drone) and dedicated Meta campaigns. Result: 47 apartments sold direct, before the legal pre-sale model changed.
Copita: locations, menu, atmosphere — 12 months of photo production for a London brand.
A 12-month engagement, three London restaurants, and a simple brief: photo for Facebook and Instagram, focused on three directions. About what 'production only' means when done with discipline. And about what, honestly, we didn't do for them.
A public institution, before and after: anatomy of a communications overhaul.
From 'nothing moves' to a weekly editorial calendar and daily content output. Three parallel communication plans — institutional, farmer, consumer — in the context of Romania's OECD accession. Including two parallel forms of consumer skepticism, addressed directly.
Editorial calendar for a 5-star hotel: what to post, when, to whom.
Four content pillars, with an honest ratio. A seasonal calendar. Realistic frequency. Based on six years at Grand Hotel Italia, Cluj (2014–2020): photo production + editorial content, predominantly organic, with punctual ads for events.
7 communication mistakes residential developers make in 2026.
Why pretty renders don't sell anymore, what replaced the printed brochure, and why TikTok could bring your first buyer. Seven concrete patterns we see at the developers we don't work with.
Why 'brand awareness' isn't the right KPI for a new restaurant.
Three metrics a new restaurant should actually watch — covers per service, CAC, 60-day return rate. And why engagement rate isn't one of them.
Why we don't work with more than 12 clients at a time.
The arithmetic of an agency that chose not to grow past its cap. What you gain when you decline gracefully, what you lose when you say yes to the 13th. And why 12 — not 10, not 15.
Drones & golden hour: when it really matters, and when it’s just aesthetic.
The real 30-minute window, the planning you never see, when to avoid golden hour, and why ~60% of our commercial aerial frames are at sunrise or sunset.
Why we never use stock photography for our clients.
The case against content marketing's most common shortcut. Real cost vs perceived savings, when stock might be acceptable, and why no serious brand can be built from images ten others use.