Sector · Music & Live Events

Production discipline for stage, studio, and tours.

Over 13 years in the music industry. Dozens of concerts, 100+ Romanian and international artists. Photo, video, tour social media management, audio identity. From Richard Clayderman and Al Di Meola to Dr Alban, Ace of Base, Chris Norman, Alphaville. On-location across Europe and the US, post from Bucharest.

13+
Years in showbiz · since 2012
100+
Romanian and international artists
3
Production countries · RO, FR, USA
01 — What we do in the music industry

Four capabilities, used together.

A concert can't be rescheduled. The good frame has to be taken at the first chord. That's why in live events there's no room for improvisation — there's preparation, plus reflexes built over 13 years working on stages big and small.

i.

Concert & tour photography

On-stage and backstage photo production at solo concerts and tours. From the first soundcheck to the last encore. Fast frames, brutal stage lighting, no posing — the real atmosphere of the night. Delivery within 24h for press and tour management.

  • On-stage
  • Backstage
  • Soundcheck
  • Low light
  • 24h press delivery
ii.

Music video & content production

Photo/video production for music videos, EPKs, social content. Wedding of Love (Paris, Richard Clayderman) is our most documented example. Rigorous pre-production, on-location shoot, post from the studio.

  • Music video
  • EPK
  • Behind the scenes
  • Content marketing
  • Location production
iii.

Tour social media management

For concerts and tours, we manage social presence: announcements, pre-concert content, live stories, after-concert content. Direct fan communication, none of the PR bullshit. Calendar discipline adapted to the tour's rhythm.

  • Tour SSM
  • Concert promotion
  • Fan engagement
  • Live story
  • After-concert content
iv.

Audio identity & music production

Jingles, brand anthems, video soundtracks, audio identity for retail/hotel/event spaces. Original composition, studio recording. A rare capability for a digital agency — and ours since 2012.

  • Jingle
  • Brand anthem
  • Soundtrack
  • Audio identity
  • Original composition
02 — Representative artists

Who we’ve worked with.

Richard Clayderman
Wedding of Love MV (Paris) + 3 RO concerts · photo + SSM
Dr Alban & Ace of Base
Washington concert + RO concerts · photography
Al Di Meola
RO concerts · photography
Chris Norman
RO concerts · photography
Alphaville
RO concerts · photography
+ 100 artists
Dozens of concerts over 13 years · RO + international
03 — Selected work

Three projects that speak for us.

Richard Clayderman · Wedding of Love MV (Paris) + 3 RO concerts
Music video + tour PR + social media management

From Paris to three sold-out concerts in Romania.

Photo production for the Wedding of Love music video (Paris shoot) + social media management for three concerts on Richard Clayderman's Romanian tour. Editorial calendar discipline throughout the tour — announcements, prep content, live stories from each show, after-concert content within 24h.

1
Music video produced in Paris
3
RO concerts covered with SSM
24h
After-concert content delivery
Dr Alban la Haha Production București, 2018 — una dintre sesiunile din relația de mai mulți ani cu artistul (concert Washington + concerte RO + studio) Dr Alban · Washington + RO concerts + Bucharest studio (2018)
Photo production · international concert + RO + studio

Dr Alban: from Washington to a Bucharest studio.

Photo production for Dr Alban across three different contexts: the Dr Alban + Ace of Base concert in Washington (USA), subsequent Dr Alban concerts in Romania, and a studio recording session at Haha Production Bucharest (2018). Cross-border, multi-format, multi-year — an extended relationship with an international artist, not a one-off session.

1
Washington concert (USA)
+ multiple
Dr Alban concerts in RO
2018
Studio session · Haha Production Bucharest
RO concerts · 2012–present · Al Di Meola, Chris Norman, Alphaville, No Mercy
13-year practice · multi-artist

RO concerts: same standards, regardless of artist.

From 2012 to today — photo production for solo concerts and tours in Romania with international names like Al Di Meola, Chris Norman, Alphaville, No Mercy, plus dozens of Romanian artists. The standard isn't negotiable: pre-concert shot list, stage photography, backstage BTS, 24h delivery to press and tour management. Most collaborations were 2-3 concerts over multiple years — recurring relationships, not one-off productions.

13
Years of practice on RO concerts
2–3
Recurring concerts / artist · average
100+
Total artists covered
04 — How we think showbiz

Four rules for stage and backstage.

i.

The concert can't be rescheduled.

Live music has zero retakes. Camera, settings, position — all ready before doors open. We never ask for 'one more take'. That means preparation: site visit in advance, approved shot list, plan B for every critical frame.

ii.

Stage lighting is brutal — and it's an asset.

Concert lighting is harsh and variable. We work with it, not against it. Fast lenses, ISO pushed, dynamic range on the edge. Authentic concert atmosphere over 'beautiful' portraits — nobody wants stage photos that look like a studio session.

iii.

Backstage is sensitive territory.

Artists, managers, technicians — each has their own zone. We negotiate access in advance, respect what's off-limits, never break trust for a shot. That's the difference between a photographer invited back and one who isn't.

iv.

We deliver before the press asks.

The press cycle for concerts is short — the news is hot for 24-48h. We deliver the first edited frames within hours, the rest within 24h. Speed is part of the deliverable, not a bonus.

“At a concert, the first good photograph is worth more than all that come after. The discipline is being ready before the first chord sounds.”
Working principle · 13 years in live events

Concert, tour, launch? Let’s talk.

30 minutes on Zoom or phone. Event details, audience, deliverables, deadline. Clear answer on whether we're a fit for the project — we'd rather decline than deliver below standard.